Automotive BFCM podcast mix
Where we'd look for your audience
From natural genre fits to less obvious places your customers spend time.
Strong Relevance
Audience Opportunity
Broad Reach Opportunity
Next Audio uses third-party audio brand safety and suitability controls, with in-market targeting for greater control over who you reach and where.
Spotlight show opportunities
A taste of the standout shows we'd put on your radar.
Surprise Picks
People have dynamic tastes and interests. In-market targeting helps extend your reach into unexpected places.
The opportunity in numbers
54%
of podcast listeners tune into audio while researching vehicles online
SiriusXM Media, 2026
95%
of podcast listeners research two or more car brands before buying
SiriusXM Media, 2026
76%
Weekly podcast consumers have acted after hearing a podcast ad
Edison Research, 2026
BMW
+25% uplift in interest for its IX podcast campaign
Next Audio
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