Why Podcast Advertising Works
You’re sitting on one of the most powerful, underused tools in modern media. Audio delivers measurable results across the full funnel.
Results You Can Measure
Podcast and audio ads don’t just get heard, they drive action. From awareness to purchase, audio is one of the most effective performance channels in media today.
65%
of podcast listeners have taken action after hearing an ad
4.4x ROAS
return on Ad Spend from audio ad campaigns
22%
average increase in conversion rate for brands running podcast campaigns compared to other digital formats
See How Audio Advertising
Measures Up
Compared to other channels, podcasts and digital audio consistently deliver higher engagement, better recall, and stronger brand lift — all at a lower cost.
Podcast/Audio
Ad Recall4x higher
Engagement Rate~60%
Listen/Watch-Through91%
Brand Affinityhigh
Targeting PrecisionHigh
Avg CPM$12-25
Video (YouTube)
Ad RecallMedium
Engagement Rate~30%
Listen/Watch-Through~50%
Brand AffinityMedium
Targeting PrecisionHigh
Avg CPM$25-30
Social
Ad RecallLow
Engagement Rate~10%
Listen/Watch-Through~10%
Brand AffinityLow
Targeting PrecisionHigh
Avg CPM$12-20
Display
Ad RecallLow
Engagement Rate<5%
Listen/Watch-ThroughN/A
Brand AffinityLow
Targeting PrecisionMedium
Avg CPM$2-10
Radio
Ad RecallMedium
Engagement Rate~15%
Listen/Watch-Through~80%
Brand AffinityMedium
Targeting PrecisionLow
Avg CPM$5-15
Audio That Delivers Across the Funnel
Top of Funnel
Mid-Funnel
Bottom of Funnel
Marketing Funnel
Awareness
Consideration
Purchase
Build Awareness
+64% unaided brand recall vs. other digital formats
70% of listeners say podcast ads help them discover new products
Dynamic insertion enables timely, targeted messaging at scale
Still thinking audio is niche?
584.1 M
Podcast listeners worldwide
(6.83% year-over-year increase)
On average, digital audio listeners spend
over 90 min
per day with audio content
1 in 2 people globally
Now listen to some form of digital audio content weekly (including music, podcasts, and online radio.)
Podcast Advertising Case Studies & Audio Campaign Results
Discover how audio advertising can elevate your marketing strategy.
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