THE SOUND OF RAMADAN 2027

Ramadan happens on podcasts.

Your audience is listening. Make room for it in your Ramadan media plan.

Explore Ramadan on podcasts Open the Ramadan Planner

A woman host speaking into a studio microphone

RAMADAN
KAREEM

رمضان كريم

A gathering in the desert with Arabic coffee and dates

Podcasts rise in Ramadan. Radio falls.

+20%

Podcast listens during Ramadan vs the prior period

−33%

Terrestrial radio listening during Ramadan, Saudi Arabia

Ramadan changes the rhythm of listening. Podcasts move with it, giving audiences the freedom to choose what they hear and when. For brands, that means more ways to connect through content, context and trusted voices.

Source: Next Audio network; Happydemics × Next Broadcast Media, Saudi Arabia Ramadan report.

9:41

Playlist

Ramadan Episodes

22 episodes · Ramadan 2026

RAMADAN 2026 ON PODCASTS

What Ramadan sounded like on podcasts in 2026

From food and family to faith, comedy and culture, Ramadan conversations span the entire month. Brands can focus on content that fits their audience or reach listeners across different shows, interests and moments.

Select an episode to hear an ad in context.

بودكاست عوافي (Awafi)

#6 السريلاك لكل الأعمار!

Cerelac for all ages!

16 Feb 2026 · 86 min

About this episode

Fixes for late-night hunger, cooking vs ordering in, and the Ramadan dishes everyone waits for.

Your Ramadan ad

1 · Your Ramadan ad (15s)2 · The episode

Listening demo. Episodes play from the publisher's own feed. Featured shows are examples of Ramadan content on podcasts. Availability depends on show, market and buying route.

The Ramadan Spotlight

A snapshot of how available podcast ad impressions grew across four key shows during Ramadan 2026.

الدحيح

El Daheeh

Science and history, with humour. 1.1–1.7M monthly reach*

Growth in available ad impressions

KSA

+282%

UAE

+372%

قصص الأنبياء

Stories of the Prophets

The prophets' stories, episode by episode.

Growth in available ad impressions

KSA

+200%

UAE

+116%

كفاية بقى

Kefaya Ba2a

Comedy with Alaa El Sheikh, plus a Ramadan season.

Growth in available ad impressions

KSA

+67%

UAE

+68%

كنوز السيرة

Treasures of the Seerah

The Prophet's life, with Sheikh Othman Al-Khamees.

Growth in available ad impressions

KSA

+26%

UAE

+69%

Ramadan lifts more than Ramadan specials. Shows without new episodes grew too, as audiences returned to favourites.

And this is just four shows. Next Audio connects advertisers with a much wider Arabic podcast network.

Next Audio network data, 18 Feb – 17 Mar 2026 vs 21 Jan – 17 Feb 2026. Growth in available ad impressions. *Podchaser monthly reach estimate, Nov 2026.

Ramadan campaigns. Real results.

See how brands have used podcast advertising to drive measurable results during Ramadan.

Average results across Next Audio campaigns

+24%

Brand image

+27%

Interest

+24%

Consideration

80%+

Completion

Brand image, interest and consideration: Next Audio brand lift studies. Completion: campaign delivery data.

Ramadan campaign

talabat

+24%

Consideration

+20%

Interest

+12%

Brand image

97%

Completion

Ramadan campaign

Listerine

98%

Listen-through rate

Ramadan campaign · gaming audio

KitKat

1.50%

CTR (English)

1.17%

CTR (Arabic)

Kafy

Ramadan campaign

Kafy

97%

Listen-through rate

Ramadan campaign

Rabea Tea

99%

Listen-through rate

Ramadan campaign

FAB

95%

Listen-through rate

Ramadan campaign

L'Oréal

94%

Listen-through rate

Measurement partners: IAB, Barometer, Podscribe.

Now plan the whole season.

Four phases, from the build-up to Eid. Pick your market and category, and see how your message, genres, themes and formats should change at each step.

Open the Ramadan Planner