B2B, SaaS & Business Services BFCM podcast mix
Where we'd look for your audience
From natural genre fits to less obvious places your customers spend time.
Strong Relevance
Audience Opportunity
Broad Reach Opportunity
Next Audio uses third-party audio brand safety and suitability controls, with in-market targeting for greater control over who you reach and where.
Spotlight show opportunities
A taste of the standout shows we'd put on your radar.
Surprise Picks
People have dynamic tastes and interests. In-market targeting helps extend your reach into unexpected places.
The opportunity in numbers
2 in 3
B2B buyers use podcasts as part of purchase research
Marketing Against the Grain, 2026
#2
Business Services & Software ranked #2 for podcast ad spend
Magellan AI, Q2 2026
+2,227%
Accenture increased its podcast ad spend month on month
Magellan AI, 2026
DELL
70% recognised VMware as a trusted provider post-campaign
Next Audio
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Reaching
850M listeners
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