Podcast Advertising Case Study: B2B & Technology
How VMware Reached Global Tech Decision Makers Through Podcast Sponsorships
A host-read campaign designed to engage C-level executives and IT decision-makers across North America and Asia Pacific
Audio Campaign Summary
Client
DellIndustry
TechnologyCampaign Types
Awareness campaign, Host readsAudio Format
PodcastsAudience Profile
C-suite, tech and business decision makersObjective
Drive brand visibility and strengthen VMware's positioning as a trusted tech partner by reaching high-value business and technology leaders through engaging, contextually aligned podcast content.
Campaign Execution
The campaign was executed through premium podcast sponsorships that connected directly with VMware's target audience:
Shows were selected in Business and IT genres with high engagement among C-level decision makers.
Host-read and pre-roll ads were integrated natively into podcast episodes, creating a trusted listening experience.
Execution spanned key APAC and North American markets including Australia, India, Singapore, Malaysia, and the U.S.
Results
of respondents in the target audience recognised VMware as a trusted provider post-campaign
70%
Strong lift in brand awareness and credibility across key enterprise markets
Listen To The Ad
Dell
Awareness
Host read
00:00
00:30
