Pegasus Airlines wanted to increase brand awareness and consideration among high-net-worth individuals and frequent travellers across the GCC. The objective was to position Pegasus as a strong airline choice for both business and leisure travel by reaching audiences already engaged with premium podcast content.
Next Audio delivered a programmatic podcast advertising campaign across premium business, travel, and lifestyle podcasts with strong reach among affluent GCC audiences.
Using interest-based and demographic targeting, the campaign focused on reaching business owners, investors, and frequent travellers in sound-on, high-attention environments.
Audio ads were dynamically inserted into relevant podcast episodes, ensuring consistent delivery while maintaining a high-quality listener experience aligned with the brand's premium positioning.
Listen-Through Rate (LTR)
