Kiri's Maida podcast was created with the Kiri team to extend the brand's equity, and to be the pillar of kindness and inspiration for progressive moms. In parallel, the programmatic audio ads maximized the podcast's awareness. The campaign drove efficient reach and for a first-time campaign, it truly set a remarkable benchmark.

The Maida podcast was an exciting and needed next step for Kiri, to earn our audience's audio attention and to stay ahead of our competitors in a modern way. This is a rising trend with the KSA population showing a growing interest in podcasts. Maida has allowed us to connect with our audience at a different level, as it brought to life the inspiring yet complex nature of everyday life of the Kiri Progressive Mom, simply told by a role model.