Podcast Advertising Case Study: Health & Wellness
Centrum Builds Brand Visibility Through Podcast Targeting
A podcast strategy that positioned Centrum as a daily health essential for South Africans through relevant genre targeting and streaming platforms.
Audio Campaign Summary
Client
CentrumIndustry
Health & WellnessCampaign Types
Awareness campaignAudio Format
Podcasts, music, web radioAudience Profile
Females 18–34Objective
Elevate Centrum's brand visibility and product consideration among health-conscious adults in South Africa.
Campaign Execution
To promote daily health and vitality, the campaign tapped into wellness-aligned content across multiple audio environments.
Ads targeted listeners of podcasts, web radio, and streaming platforms with interests in health, lifestyle, and self-improvement.
Creative focused on energy, well-being, and the benefits of daily nutritional support.
The strategy ensured wide coverage while keeping relevance high for the Centrum brand.
Results
Uplift in interest
+24pt
improvement in brand image
+28pt
increase in consideration
+21pt
Listen To The Ad
Centrum
Awareness
00:00
00:30
