Podcast Advertising Case Study: Beauty & Fragrance
How Valentino Captured the Attention of Young Women in the Gulf
A podcast campaign to build brand affection and purchase intent for Voce Viva by Valentino, reaching women aged 18-34 with high-female-listenership podcasts across the Gulf region.
Audio Campaign Summary
Client
ValentinoIndustry
Luxury, Beauty & FragranceCampaign Types
Awareness campaignAudio Format
Podcasts, music, web radioAudience Profile
Females 18-34Objective
Raise awareness of Voce Viva Eau de Parfum among Nationals and expat women aged 18-34 living in Qatar, Saudi Arabia, and the UAE.
Campaign Execution
The campaign focused on reaching fashion-conscious women through a wide genre mix and sustained presence.
Programmatic audio ads ran across both Arabic and English podcasts.
Genres included Social & Culture, Health, Comedy, and True Crime — all popular with female listeners.
A 30-second creative aired consistently over four weeks to reinforce awareness and maximise recall.
Results
Listen Through Rate
96%
improvement in brand affection
+16pt
uplift in purchase intent
+34pt
Listen To The Ad
Valentino
Awareness
00:00
00:30
