Podcast Advertising Case Study: Finance & Banking
How American Express Increased Awareness of the Platinum Card Through Podcast Sponsorships
A host-led podcast sponsorship and Sponsored Stories campaign using trusted voices to showcase real-world Platinum Card benefits.
Audio Campaign Summary
Client
American ExpressIndustry
Finance & BankingCampaign Types
Awareness, Podcast Sponsorships & Sponsored StoriesAudio Format
PodcastsAudience Profile
UK podcast listenersObjective
American Express aimed to increase awareness and positive perception of its Platinum Card by highlighting real-world benefits as audiences emerged from lockdown.
Campaign Execution
Next Audio delivered a sponsorship-led podcast campaign, followed by Sponsored Stories across multiple podcasts. Hosts shared personal experiences using their American Express Platinum Card, creating authentic, story-led endorsements.
This approach leveraged trusted podcast voices to humanise the brand and connect benefits to real-life moments.
Podcast sponsorships
Host-led Sponsored Stories
Personal, experience-driven creative
Results
High ad recall
Increased agreement that the card is rewarding
