Podcast Advertising Case Study: REAL ESTATE
Driving Property Interest with Long-Term Podcast Campaigns
A multi-month campaign reaching affluent expats through premium podcast platforms and high-performing genre targeting.
Audio Campaign Summary
Client
Leading UAE Real Estate DeveloperIndustry
Health & WellnessCampaign Types
Awareness campaign, Consideration campaignAudio Format
PodcastsAudience Profile
Affluent expats aged 35+Objective
Reach high-value expat property buyers aged 35+ through targeted podcast campaigns.
Campaign Execution
To support high-value property developments, the campaign was designed for long-term visibility across premium listening platforms.
Targeted podcasts in Health & Wellness, Business, and Finance to align with high-net-worth audiences.
Ran on Spotify, Apple Podcasts, YouTube, and Amazon for maximum reach across devices and demographics.
Custom ad creatives were produced for each property, running for 6-9 months to ensure consistent exposure throughout the sales cycle.
Results
Ad recall
45%
Interest
59%
Uplift in brand image
+15pt
Increase in consideration
+24pt
Listen To The Ad
Anonymous
Awareness
00:00
00:30
