Podcast Advertising Case Study: Healthcare / Wellness
How Brain Centre Drove Qualified Website Traffic Through Podcast Advertising
A performance-led audio campaign targeting affluent, health-conscious adults and expats across the UAE.
Audio Campaign Summary
Client
Brain & Performance CentreIndustry
Healthcare / WellnessCampaign Types
Consideration & Performance AudioAudio Format
PodcastsAudience Profile
Affluent, health-conscious adults and expats aged 35+Objective
Brain & Performance Centre aimed to raise awareness and drive high-quality website visits from health-conscious and affluent audiences in the UAE.
Campaign Execution
Next Audio delivered podcast advertising across Arabic and English content, tailored by audience origin and content language. Placements were selected to reach business professionals and health-focused listeners in high-attention environments.
Arabic and English podcast placements
Targeting by health interest and profession
Focus on qualified traffic and performance outcomes
Results
Reduced cost per website visit
High listen-through rate
Increased engagement
Listen To The Ad
Brain & Performance Centre
Consideration
Performance
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