Podcast Advertising Case Study: FMCG
How Cadbury Flake Drove Engagement and Brand Affinity with Audio Ads
A creative-led campaign designed to raise awareness and boost positive sentiment for Cadbury Flake in Saudi Arabia, using digital audio and survey-based measurement to track impact.
Audio Campaign Summary
Client
CadburyIndustry
FMCGCampaign Types
Awareness campaignAudio Format
PodcastsAudience Profile
AdultsObjective
Raise awareness and build emotional connection with Cadbury Flake by running high-impact Arabic audio ads designed to spark interest and improve brand perception in Saudi Arabia.
Campaign Execution
The campaign focused on delivering memorable creative to connect emotionally with listeners:
A 25-second Arabic ad was distributed across major audio platforms in Saudi Arabia.
Messaging was designed to evoke indulgence, delight, and treat appeal — aligning with Flake's sensory brand image.
Performance was measured using survey-based brand lift methodology to evaluate key indicators such as interest, likability, and brand attribution.
Results
Above benchmark
+5pts
For engagement
top 30%
In attribution
+17pts
On par with benchmark, showing strong emotional resonance
over 50%
Listen To The Ad
Cadbury
Awareness
00:00
00:30
