Podcast Advertising Case Study: FINANCE
How Capital.com Reached New Retail Investors Through Podcast Sponsorship and Ads
A campaign using sponsorships and ads across personal finance podcasts to boost awareness and drive interest.
Audio Campaign Summary
Client
Capital.comIndustry
FintechCampaign Types
Awareness campaign, SponsorshipAudio Format
PodcastsAudience Profile
Retail investors and tradersObjective
Expand brand visibility and consideration across the GCC by engaging finance-savvy podcast listeners with dynamic, relevant audio messages.
Campaign Execution
Capital.com partnered with Next Audio to deliver a multi-strategy podcast campaign designed to simplify complex financial topics and connect with audiences through trusted local voices.
A branded episode on the popular Arabic show Think with Hessa positioned Capital.com at the heart of a conversation on smart investing, hosted by a respected regional voice.
Host-read sponsorships ran on local favourites such as Studio Al Jumhour and Papersamwich, bringing financial education into authentic, everyday moments.
To amplify reach, programmatic ads were dynamically inserted across a wide network of Arabic and English podcasts in KSA and the UAE, tailored to listener demographics and behaviours.
This layered approach allowed Capital.com to reach a wide yet relevant audience, combining trusted voices with efficient targeting.
Results
Listen Through Rate
94%
Significant uplift in brand awareness across all core markets
Positive brand perception confirmed through third-party evaluation
Listen To The Ad
Capital.com
Awareness
Sponsorship
00:00
00:30
