Podcast Advertising Case Study: E-commerce
How Careem Used Podcasts to Drive App Downloads
A performance-focused campaign using Dynamic Creative Optimisation to boost installs for Careem's grocery delivery app among health conscious consumers.
Audio Campaign Summary
Client
CareemIndustry
E-commerceCampaign Types
Performance campaign, DCOAudio Format
PodcastsAudience Profile
Busy, health-conscious individuals and familiesObjective
Help Careem boost grocery app installs in the UAE with targeted podcast ads reaching mobile users on iOS and Android.
Campaign Execution
The campaign strategically targeted podcast genres that aligned with Careem' ideal customer profile.
Dynamic ads ran across genres including Parenting, Wellness, Business & Leadership, and Lifestyle & Culture, reaching listeners when and where they were most engaged.
Creative was tailored to iOS and Android users to personalise messaging and improve conversion.
The campaign leveraged contextual targeting and time-of-day placement to maximise relevance and app engagement.
Results
Listen Through Rate
96%
Cost per install under
$3
Listen To The Ad
Careem
Performance Campaign
DCO
00:00
00:30
