Podcast Advertising Case Study: Travel & Tourism
How Dubai Tourism Repositioned Dubai as a Global Business Hub for UK Entrepreneurs
A bespoke branded podcast episode targeting founders and innovation leaders in the UK, using long-form storytelling to shift perception beyond luxury tourism.
Audio Campaign Summary
Objective
Dubai Tourism wanted to shift perceptions of Dubai from a luxury travel destination to a serious global hub for entrepreneurship, innovation, and business growth. The objective was to engage entrepreneurial audiences in the UK with a deeper narrative around Dubai's economic ambition and long-term vision.
Campaign Execution
Next Audio partnered with Secret Leaders, one of the UK's leading podcasts for entrepreneurs and changemakers, to create a bespoke host-read branded episode.
The episode, titled "How Dubai Changed the World in 64 Years," used long-form storytelling to explore Dubai's transformation from a fishing village into one of the world's most influential business and innovation centres. By integrating the message into trusted editorial content, the campaign delivered credibility, depth, and cultural relevance.
Bespoke host-read branded podcast episode
Long-form storytelling format
UK-based entrepreneurial audience
High-completion, trusted podcast environment
Results
Episode listens / completion rate / engagement metrics
INFO NEEDED
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