Podcast Advertising Case Study: SKINCARE
How Johnson & Johnson Boosted Skincare Awareness with Audio
A podcast and streaming campaign promoting Skin Balance moisturiser to female listeners using language targeting and genre alignment.
Audio Campaign Summary
Client
Johnson and JohnsonIndustry
CPG, SkincareCampaign Types
Awareness campaign, Consideration campaign, Sponsorship, programmaticAudio Format
Podcasts, web radio, audio streamingAudience Profile
Health-conscious adultsObjective
Raise awareness of Skin Balance moisturiser among female audiences aged 18-44.
Campaign Execution
The campaign aimed to connect with women through trusted audio formats and relevant content placements.
A 24-second ad ran in both Arabic and English to maximise reach among bilingual audiences.
Podcasts with strong female listenership, particularly in parenting, lifestyle, and wellness, were prioritised.
Distribution spanned podcasts, web radio, and streaming to ensure multi-channel exposure.
Results
Uplift in brand recall
+13pt
increase in interest
+28pt
improvement in brand likability
+20pt
Listen To The Ad
Johnson and Johnson
Awareness
00:00
00:30
