It's because of the widespread effect on the population, we knew podcasts would be an important channel for our campaign. It has wide reach, and incredible awareness and recall capabilities

We're aware that our customers, like us all, consume enormous amounts of information across multiple screens. There is a lot of noise to cut through. With digital audio, we can engage with our audience one-on-one, throughout their daily routine: whenever they are listening to their favourite song while exercising or getting entertained through podcasts on their commute