Podcast Advertising Case Study: Travel & Tourism
How Saudia Promoted the AlFursan Loyalty Program to Frequent Travellers in Saudi Arabia
A bilingual podcast advertising campaign designed to raise awareness of Saudia's loyalty program among KSA nationals, expats, and frequent flyers.
Audio Campaign Summary
Objective
Saudia aimed to raise awareness of its AlFursan loyalty program among frequent travellers, business professionals, and aviation enthusiasts in Saudi Arabia. The goal was to highlight the benefits of the loyalty program and drive consideration among audiences with a high propensity to travel.
Campaign Execution
Next Audio produced two audio creatives in Arabic and English, tailored to Saudi Arabia's bilingual listening audience. Ads were distributed across top-performing Arabic and English podcasts in the business, entrepreneurship, travel, and culture categories.
The campaign leveraged contextual and interest-based targeting to reach frequent travellers and professionals during long-form listening moments, where audio storytelling could clearly communicate the value of the AlFursan program.
Arabic and English audio creative
Podcast placements across business, travel, and culture categories
Targeting KSA residents with high travel frequency
Programmatic delivery for scale and efficiency
Results
Listen-through rate / brand lift metrics
INFO NEEDED
Listen To The Ad
