Podcast Advertising Case Study: Finance
How Saxo Bank Reached Affluent Investors Through Podcast Ads
A brand-building campaign designed to drive high-value traffic by targeting globally minded, finance-savvy expats through premium podcast content.
Audio Campaign Summary
Client
Saxo BankIndustry
FinanceCampaign Types
Awareness campaign, Consideration campaignAudio Format
PodcastsAudience Profile
Affluent expats, HNWIs, finance professionalsObjective
Raise awareness and drive quality traffic to Saxo's platform by targeting financially savvy, globally minded expats and professionals seeking smarter ways to grow and manage their wealth.
Campaign Execution
This multi-language campaign focused on reach and relevance through:
Podcast placements targeting affluent, high-net-worth adults aged 25+.
Dynamic language targeting in both English and Arabic to reach diverse expat audiences.
Premium inventory across top finance and global affairs podcasts, including The Economist and BBC Global News.
Contextual targeting by listener origin, language, and expat status to engage British, Indian, European, and Australian audiences.
Results
Listen Through Rate
97%
Above average Brand Interest
29%
Improvement in brand image
19%
Uplift in consideration
27%
Listen To The Ad
Saxo Bank
Awareness
Consideration
00:00
00:30
