Podcast Advertising Case Study: Finance & Banking
How Standard Chartered Raised Awareness of Priority Banking Among High-Value Audiences in the UAE
A programmatic podcast campaign targeting entrepreneurs, investors, and frequent travellers to promote the benefits of Priority Banking.
Audio Campaign Summary
Client
Standard CharteredIndustry
Finance & BankingCampaign Types
Awareness, Programmatic Podcast AdvertisingAudio Format
PodcastsAudience Profile
Entrepreneurs, investors, HNWIs, and frequent travellers in the UAEObjective
Standard Chartered wanted to increase awareness of its Priority Banking offering and communicate the value of its personalised services and exclusive benefits to high-value audiences.
Campaign Execution
Next Audio placed programmatic audio ads across business-focused podcast inventory, reaching affluent listeners in high-attention environments. Creative messaging included a direct call-to-action encouraging listeners to explore the benefits of Priority Banking.
Programmatic podcast advertising
Business and finance podcast placements
Targeting by wealth and professional interest
Direct-response messaging
Results
Listen-Through Rate (LTR)
96%
Listen To The Ad
Standard Chartered
Awareness
Programmatic Podcast Advertising
00:00
00:30
