Podcast Advertising Case Study: Travel & Tourism
How Switzerland Used Podcasts to Inspire High-Intent Travelers
A culturally resonant campaign promoting Zurich and Lucerne to high-income adults in the Gulf, using Arabic-language podcast ads to drive awareness and inspire travel searches.
Audio Campaign Summary
Client
Travel SwitzerlandIndustry
Travel and TourismCampaign Types
Awareness campaign, Performance campaignAudio Format
PodcastsAudience Profile
Adults with high disposable incomeObjective
Promote Zurich and Lucerne as premium travel destinations by targeting affluent adults in the UAE and KSA, encouraging consideration and search intent.
Campaign Execution
The campaign focused on high-reach, high-resonance Arabic-language podcasts to connect with affluent Gulf-based audiences in a personal, trusted format.
30-second creatives were produced by Next Audio in Arabic for cultural relevance and clarity.
Ads were placed across the region's top-performing Arabic podcasts to ensure high listener engagement and contextual relevance.
Targeting focused on lifestyle and leisure genres to appeal to travel-interested audiences.
Results
Listen Through Rate
98%
Increase in search queries
+12%
Listen To The Ad
Travel Switzerland
Awareness
Performance
00:00
00:30
