Podcast Advertising Case Study: Financial Services
How Visa Reached Female Entrepreneurs Through Branded Content
A brand-led podcast sponsorship backed by dynamic ads to inspire and engage women entrepreneurs as part of Visa's "She's Next" campaign.
Audio Campaign Summary
Client
VisaIndustry
Banking and FinanceCampaign Types
Awareness campaign, Branded podcast, host readAudio Format
PodcastsAudience Profile
Females, entrepreneurs, business owners, and professionalsObjective
Drive engagement and awareness for Visa's "She's Next" initiative by connecting with women in business through authentic, relevant podcast content.
Campaign Execution
The campaign centered around content alignment and audience relevance, combining host-led storytelling with smart amplification.
Visa sponsored a dedicated episode of Think With Hessa, featuring a conversation on the challenges and journeys of female entrepreneurs.
The content naturally integrated the "She's Next" message, positioning Visa as a champion of women in business.
To boost reach and recall, dynamic podcast ads ran across shows with strong listenership among business-minded women and professionals.
Results
Listen Through Rate
95%
Strong alignment between podcast listeners and Visa's campaign goals
Brand message reinforced through both native content and dynamic ad placements
Listen To The Ad
Visa
Branded Content
Awareness
00:00
00:30
